Built for Bros

22CODE is built for men who expect more β€” from themselves, and from what they put on their skin.

We were done with fake claims, 12-step routines, and face creams that smell like car polish.

Most men’s products are loaded with harsh chemicals and branding that doesn’t speak to us.

We grew up with neem and haldi β€” so why settle for parabens?

This is skincare for real life. Clean, effective, and made for Bros redefining self-care.

Rooted in the Punjabi Spirit

In Punjabi culture, β€œ22” (baee) is more than a number β€” it’s a term of brotherhood. It means bhai, a bond of trust, respect, and loyalty.

22CODE is the first global men’s skincare brand rooted in Punjabi identity β€” created to support the movement, the mindset, and the men who carry it forward.

More Than Self-care

Our commitment goes beyond self-care. 1% of all revenue supports farmers in India who are working to preserve traditional, sustainable farming practices and transition to organic agriculture.

Every year, thousands of Indian farmers are pushed to the edge β€” facing mounting debt, pesticide dependence, and lack of support. Suicide rates remain heartbreakingly high in regions where agriculture is the main livelihood.

We're here to give back β€” to the hands that nurtured us, the soil that raised us, and the future we believe in.

From the Founder

β€œI created 22CODE to give something back β€” to our bros, to our roots, and to a new kind of pride.

This brand is for the BROs across the world β€” those who hustle hard, respect tradition, and aren’t afraid to look good doing it.

We’re building more than skincare. We’re building a statement.”

β€” Inderpal Singh, Founder

22! Consumer! Builder!

EXPERIENCE THE NEW #BROCODE